Why having a website is essential in 2025 and beyond

Builds Credibility and Trust

Today’s customers expect every professional and business to have an online presence. A well-designed website gives your brand legitimacy and helps people take you seriously. Without one, potential clients might doubt your professionalism or wonder if your business is real.
Fact: 84% of consumers believe a business with a website is more credible than one with only a social media page.

Showcases Your Work or Services

For creatives, developers, marketers, and service providers, a portfolio website is your digital CV. It shows what you’ve done, what you can do, and what makes you different. For businesses, it’s a great way to explain your services clearly and give visitors reasons to choose you.

It's Your 24/7 Digital Office or Shopfront

Unlike physical locations with opening hours, a website is open 24/7. Customers can find your products, services, or work anytime, from anywhere in the world. Whether you’re asleep or on holiday, your website keeps working for you, showcasing your offerings and capturing leads.

Compete with Bigger Brands

A small business with a strong online presence can compete with larger companies. A professional website levels the playing field, making you discoverable and trustworthy even if you're just starting out.